{"id":45282,"date":"2024-02-20T10:01:46","date_gmt":"2024-02-20T09:01:46","guid":{"rendered":"https:\/\/www.gold.fr\/news\/?p=45282"},"modified":"2024-03-27T10:19:25","modified_gmt":"2024-03-27T09:19:25","slug":"lor-devient-chic-en-chine","status":"publish","type":"post","link":"https:\/\/www.gold.fr\/news\/2024\/02\/20\/lor-devient-chic-en-chine\/","title":{"rendered":"L\u2019or devient chic en Chine"},"content":{"rendered":"

On assiste \u00e0 un v\u00e9ritable regain de popularit\u00e9 de l’or parmi les jeunes consommateurs en Chine, avec un changement significatif dans les dynamiques de march\u00e9<\/a> et les perceptions culturelles. Selon la China Gold Association, en 2023, la consommation nationale d’or en Chine a atteint pr\u00e8s de 1 090 tonnes, en augmentation de 8,78 % par rapport \u00e0 l’ann\u00e9e pr\u00e9c\u00e9dente. Ceci inclut 706,48 tonnes de bijoux en or et 299,6 tonnes de lingots et pi\u00e8ces d’or.<\/p>\n

Les jeunes \u00e2g\u00e9s de 25 \u00e0 34 ans sont devenus les principaux consommateurs d’or, repr\u00e9sentant 59 % de la consommation, contre 16 % auparavant<\/strong>. Cette tendance est attribu\u00e9e \u00e0 divers facteurs, notamment le ph\u00e9nom\u00e8ne \u00ab\u00a0China Chic\u00a0\u00bb, qui m\u00e9lange esth\u00e9tique traditionnelle chinoise et \u00e9l\u00e9ments culturels dans la conception des bijoux en or, et la perception de l’or comme un investissement<\/a> stable. Les jeunes consommateurs privil\u00e9gient ainsi les bijoux en or non seulement pour leur style mais aussi comme investissement, marquant un changement dans les motivations de l\u2019achat de bijoux en or vers la pr\u00e9servation de valeur et la gestion financi\u00e8re.<\/p>\n","protected":false},"excerpt":{"rendered":"

On assiste \u00e0 un v\u00e9ritable regain de popularit\u00e9 de l’or parmi les jeunes consommateurs en Chine, avec un changement significatif dans les dynamiques de march\u00e9 et les perceptions culturelles. Selon la China Gold Association, en 2023, […]<\/p>\n","protected":false},"author":33,"featured_media":45287,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mbp_gutenberg_autopost":false,"_pgmb_is_evergreen":false,"_pgmb_ap_template_id":0,"footnotes":""},"categories":[5],"tags":[17,146,95],"ppma_author":[2571],"class_list":["post-45282","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-flash-infos","tag-achat-dor","tag-chine","tag-marche-de-lor"],"yoast_head":"\nL\u2019or devient chic en Chine - Gold.fr<\/title>\n<meta name=\"description\" content=\"En Chine, l'or devient l'incontournable des jeunes, avec un changement dans les dynamiques de march\u00e9 et les perceptions culturelles.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gold.fr\/news\/2024\/02\/20\/lor-devient-chic-en-chine\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L\u2019or devient chic en Chine - Gold.fr\" \/>\n<meta property=\"og:description\" content=\"En Chine, l'or devient l'incontournable des jeunes, avec un changement dans les dynamiques de march\u00e9 et les perceptions culturelles.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.gold.fr\/news\/2024\/02\/20\/lor-devient-chic-en-chine\/\" \/>\n<meta property=\"og:site_name\" content=\"Gold.fr\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Goldfr\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-02-20T09:01:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-27T09:19:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.gold.fr\/news\/wp-content\/uploads\/2024\/02\/MEA-WP-800533.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"533\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Christophe Bernard\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Christophe Bernard\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.gold.fr\\\/news\\\/2024\\\/02\\\/20\\\/lor-devient-chic-en-chine\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.gold.fr\\\/news\\\/2024\\\/02\\\/20\\\/lor-devient-chic-en-chine\\\/\"},\"author\":{\"name\":\"Christophe Bernard\",\"@id\":\"https:\\\/\\\/www.gold.fr\\\/news\\\/#\\\/schema\\\/person\\\/c04e756918e0770a338723b0cd6ae4e6\"},\"headline\":\"L\u2019or devient chic en Chine\",\"datePublished\":\"2024-02-20T09:01:46+00:00\",\"dateModified\":\"2024-03-27T09:19:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.gold.fr\\\/news\\\/2024\\\/02\\\/20\\\/lor-devient-chic-en-chine\\\/\"},\"wordCount\":187,\"image\":{\"@id\":\"https:\\\/\\\/www.gold.fr\\\/news\\\/2024\\\/02\\\/20\\\/lor-devient-chic-en-chine\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.gold.fr\\\/news\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/MEA-WP-800533.png\",\"keywords\":[\"Achat d'Or\",\"chine\",\"march\u00e9 de l'or\"],\"articleSection\":[\"Flash infos\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.gold.fr\\\/news\\\/2024\\\/02\\\/20\\\/lor-devient-chic-en-chine\\\/\",\"url\":\"https:\\\/\\\/www.gold.fr\\\/news\\\/2024\\\/02\\\/20\\\/lor-devient-chic-en-chine\\\/\",\"name\":\"L\u2019or devient chic en Chine - 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Le Comptoir National de l\u2019Or se positionne aujourd\u2019hui comme le leader incontournable sur le march\u00e9 de l\u2019Or et des m\u00e9taux pr\u00e9cieux en France. (achat d'or et vente d'or). Le commerce, c'est ma vie professionnelle. En passant successivement en vingt-cinq ans du commerce de d\u00e9tail \\\"aux d\u00e9tails du commerce\\\", du monde du discount \u00e0 l'univers du luxe, de l'export \u00e0 la supply chain, les notions de service autour du client et l'exigence de la rigueur et du sens du d\u00e9tail m'ont sembl\u00e9 des valeurs cardinales. Autodidacte, mes diff\u00e9rentes exp\u00e9riences op\u00e9rationnelles m\u2019ont permis d\u2019acqu\u00e9rir des comp\u00e9tences pluridisciplinaires, d\u2019aiguiser mon go\u00fbt pour les chiffres ,de l'analyse \u00e0 l'expertise, et m\u2019ont rendu surtout tr\u00e8s adaptable. Homme de terrain ,pour \u00eatre au coeur de l'action et pour en comprendre ses probl\u00e9matiques, je sais aussi \\\"prendre de la hauteur pour r\u00e9fl\u00e9chir au niveau strat\u00e9gique pour pr\u00e9parer le moyen et le long terme\\\". Je me propose donc de vous apporter ma vision op\u00e9rationnelle et strat\u00e9gique en menant les \u00e9quipes et les collaborateurs, vers l\u2019optimisation de leurs potentiels, et le d\u00e9veloppement de leurs comp\u00e9tences en les f\u00e9d\u00e9rant autour d\u2019un projet commun. \\\"S'assurer de poss\u00e9der les attendus du commerce avant de penser aux inattendus...\\\": c'est une de mes devises. J'ai su faire monter en comp\u00e9tence les personnes qui m'ont entour\u00e9. Toutes ces exp\u00e9riences m'ont amen\u00e9 \u00e0 prendre la responsabilit\u00e9 d'une enseigne de luxe et d'en d\u00e9finir la strat\u00e9gie . 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Le Comptoir National de l\u2019Or se positionne aujourd\u2019hui comme le leader incontournable sur le march\u00e9 de l\u2019Or et des m\u00e9taux pr\u00e9cieux en France. (achat d'or et vente d'or). Le commerce, c'est ma vie professionnelle. En passant successivement en vingt-cinq ans du commerce de d\u00e9tail \"aux d\u00e9tails du commerce\", du monde du discount \u00e0 l'univers du luxe, de l'export \u00e0 la supply chain, les notions de service autour du client et l'exigence de la rigueur et du sens du d\u00e9tail m'ont sembl\u00e9 des valeurs cardinales. Autodidacte, mes diff\u00e9rentes exp\u00e9riences op\u00e9rationnelles m\u2019ont permis d\u2019acqu\u00e9rir des comp\u00e9tences pluridisciplinaires, d\u2019aiguiser mon go\u00fbt pour les chiffres ,de l'analyse \u00e0 l'expertise, et m\u2019ont rendu surtout tr\u00e8s adaptable. 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