{"id":20310,"date":"2016-10-31T14:34:33","date_gmt":"2016-10-31T13:34:33","guid":{"rendered":"https:\/\/www.gold.fr\/news\/?p=20310"},"modified":"2021-01-13T13:42:07","modified_gmt":"2021-01-13T12:42:07","slug":"40-ans-lage-de-raison","status":"publish","type":"post","link":"https:\/\/www.gold.fr\/news\/2016\/10\/31\/40-ans-lage-de-raison\/","title":{"rendered":"40 ans, l’\u00e2ge de raison"},"content":{"rendered":"

\"40<\/a>C’\u00e9tait il y a 40 ans. 1976. Alors qu’une terrible s\u00e9cheresse frappe les campagnes et les coeurs, ouvre le premier comptoir de l’or en Alsace, \u00e0 Strasbourg, au 10 place du Temple neuf. Aujourd’hui. 2016. Alors qu’une terrible crise de confiance frappe les march\u00e9s et les esprits, le Comptoir National de l’Or, c’est 400\u00a0000 visiteurs par mois sur\u00a0gold.fr, une soixantaine d’agences en France, une agence en Allemagne et une demi-douzaine de projets d’ouverture en cours. Mais alors, comment est-on pass\u00e9 d’une entreprise r\u00e9gionale \u00e0 un acteur international, leader sur son march\u00e9 domestique, et qui bouscule les codes \u00e9tablis d’un march\u00e9 multimill\u00e9naire\u00a0? Si les premi\u00e8res d\u00e9cennies ont permis l’acquisition d’un v\u00e9ritable savoir-faire ainsi que d’\u00e9tablir une notori\u00e9t\u00e9 certaine, c’est plus r\u00e9cemment que les \u00e9volutions les plus fortes ont eu lieu. Fort de son exp\u00e9rience r\u00e9ussie ces 10 derni\u00e8res ann\u00e9es sur Internet, Le Comptoir National de l’Or a engag\u00e9 un d\u00e9veloppement original, m\u00ealant son savoir faire historique d’activit\u00e9 traditionnelle de n\u00e9goce de m\u00e9taux pr\u00e9cieux, son savoir faire Web en y associant l’\u00e9nergie et la d\u00e9termination d’un r\u00e9seau de professionnels ind\u00e9pendants. Cet alliage d’un savoir-faire traditionnel, d’innovation marketing et l’invention d’un business mod\u00e8le originale est la recette qui nous permet aujourd’hui d’allier performance, rigueur et flexibilit\u00e9 dans un environnement de plus en plus incertain, \u00e9conomiquement et financi\u00e8rement. L’inqui\u00e9tude g\u00e9n\u00e9r\u00e9e par les incertitudes financi\u00e8res rend l’Or attractif pour de nombreux investisseurs souhaitant prot\u00e9ger leur patrimoine. D’autre part, la crise \u00e9conomique pousse certains d\u00e9tenteurs d’or \u00e0 venir c\u00e9der leurs biens sous forme de vieil or. La \u00ab\u00a0ru\u00e9e vers l’Or\u00a0\u00bb des ann\u00e9es 2010 \u00e0 2013 avait attir\u00e9 un certain nombre de concurrents dont la plupart ont depuis abandonn\u00e9 le march\u00e9, le volume de transactions d’achat vente ayant chut\u00e9 avec le cours de l’Or (40% de baisse de march\u00e9). Cette p\u00e9riode de forte turbulence est derri\u00e8re nous, avec un cours de l’or aujourd’hui revenu \u00e0 des niveaux en phase avec les fondamentaux historiques et, force est de constater que seul le Comptoir National de l’Or a surv\u00e9cu \u00e0 cette temp\u00eate, gr\u00e2ce \u00e0 l’agilit\u00e9 de sa structure, et \u00e0 la qualit\u00e9 des services rendus \u00e0 une client\u00e8le exigeante. La r\u00e9silience d\u00e9montr\u00e9e par notre soci\u00e9t\u00e9 fait la preuve de la pertinence du choix de d\u00e9veloppement fait au d\u00e9but des ann\u00e9es 2010 par Laurent Schwartz. Le Comptoir National de l’Or, est donc le seul r\u00e9seau de notre secteur qui a su montrer sa capacit\u00e9 \u00e0 tirer profit des ann\u00e9es de vaches grasses et \u00e0 survivre aux ann\u00e9es de vaches maigres. Dans ce contexte, il nous semble aujourd’hui crucial de renforcer la position de leader du Comptoir National de l’Or sur son march\u00e9 historique en augmentant ses parts de march\u00e9, coupant l’herbe sous le pied \u00e0 l’opportunisme d’\u00e9ventuels nouveaux entrants. Cette croissance pour les ann\u00e9es \u00e0 venir, si elle d\u00e9pend certainement des \u00e9volutions macro-\u00e9conomiques, repose principalement sur deux axes\u00a0: <\/p>\n

    \n
  1. Accompagner les partenaires existant pour ouvrir de nouveaux comptoirs et recruter de nouveaux partenaires, en France et \u00e0 l’\u00e9tranger<\/li>\n
  2. Continuer \u00e0 faire \u00e9voluer notre savoir-faire en innovant pour am\u00e9liorer la performance de nos agences<\/li>\n<\/ol>\n

     <\/p>\n","protected":false},"excerpt":{"rendered":"

    C’\u00e9tait il y a 40 ans. 1976. Alors qu’une terrible s\u00e9cheresse frappe les campagnes et les coeurs, ouvre le premier comptoir de l’or en Alsace, \u00e0 Strasbourg, au 10 place du Temple neuf. Aujourd’hui. 2016. Alors […]<\/p>\n","protected":false},"author":6,"featured_media":20340,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mbp_gutenberg_autopost":false,"_pgmb_is_evergreen":false,"_pgmb_ap_template_id":0,"footnotes":""},"categories":[4],"tags":[946,76],"ppma_author":[2567],"class_list":["post-20310","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analyses-economiques","tag-analyse-et-perspectives","tag-or"],"yoast_head":"\n40 ans, l'\u00e2ge de raison - Gold.fr<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gold.fr\/news\/2016\/10\/31\/40-ans-lage-de-raison\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"40 ans, l'\u00e2ge de raison - Gold.fr\" \/>\n<meta property=\"og:description\" content=\"C’\u00e9tait il y a 40 ans. 1976. Alors qu’une terrible s\u00e9cheresse frappe les campagnes et les coeurs, ouvre le premier comptoir de l’or en Alsace, \u00e0 Strasbourg, au 10 place du Temple neuf. Aujourd’hui. 2016. 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